i-Free business Solutions

Mobile Marketing is communication with the target audience via mobile phone. The outstanding results of mobile marketing have been proven through extensive market use in Russia and the rest of the world.

Mobile marketing is a powerful tool to promote sales and brand recognition, generating immediate consumer feedback, producing accurate advertising and communication media ratings, and revealing volumes about the regional market and how your sales network operates.

i-Free has established an i-Free Business Solutions (iBS) unit, dedicated to helping companies and PR agencies learn how to use mobile marketing techniques by designing and running massive marketing campaigns aided by mobile technology.

Since its establishment five years ago, iBS has gained vast expertise in mobile marketing communications for companies in many different industries and markets. Our campaign vehicles and scripts are always tailored to the client's strategic needs and the nuances of its business.

Benefits of working with i-Free Business Solutions:

• With its cutting-edge technology, iBS can handle any marketing tasks, no matter how challenging.
• Maximum coverage: the services are available everywhere in Russia and the CIS.
• Services and projects are designed "turn-key" and supported 24/7.
• In-house Call Center provides 24/7 customer support.
• Always great terms.
• Personalized treatment for every partner and customer.
• Mobile marketing events scripted; solutions also developed to integrate the event into overall campaign.
• Vast and versatile expertise for implementing mobile marketing solutions in different markets.

We are convinced that smart use of mobile technology in advertising cannot fail to boost sales and cement consumer brand loyalty.

Mobile Banking is a technology that allows customers to manage their bank accounts, receive statements and transaction notifications, etc. by mobile phone.  

Mobile banking gives banks the dual benefit of strengthening their customers' loyalty and slashing their customer service costs.  

Apart from remote customer service per se, mobile banking can also be a valuable marketing tool for the bank to:

• gather statistics;
• study and stratify its customer base;
• inform the target groups;
• run loyalty schemes for specific customer segments;
• run opinion polls.

i-Free was one of the pioneers of mobile banking in Russia. We are partners with some of the major Russian and international banks.

To find out more about mobile banking and the benefits of working with i-Free, please read the presentation below.

Mobile Advertising (WAP advertising) is advertising on mobile Internet - on portals optimized for mobile phones and communicators. This technology takes users to a WAP site where they can download content or applications, and supports one-click dialing (Click2Call) and texting (Click2SMS) by clicking on a banner.

Mobile Internet advertising is growing rapidly due to its considerable advantages over conventional Web advertising. Mobile Internet advertising:

• is more visible to the consumer, utilizing substantial space on the phone screen;
• provides broader coverage: there are 50% more mobile Internet users than regular Internet users ;
• has room for growth, being accessible for 100 million potential users.

i-Free operates several large, well-attended portals: wap.i-free.ru, wap.jamango.ru, wap.i-free.ua, wap.i-free.kz, and a few more. In addition, i-Free manages huge WAP resources for its partners: Sumsung Fun Club, Tele2, Svyaznoi-Zagruzka, some sections of the MTS WAP portal, and others. i-Free scores upwards of 10 million advertising "hits" daily via all of its WAP resources.

i-Free has the technological capability to target its own and partners' audiences by many different criteria,allowing mobile advertising to hit home. 

To find out more about mobile advertising and what i-Free can do for you, please read the presentation below.

SMS information is a way to alert the target audience by text messages.  

Text messaging is an easy, inexpensive, yet powerful way to transmit information to clients, partners or employees. No other media resource, with the exception of television, even comes close to text messaging in coverage. As for selectivity, SMS is beyond unparalleled. It is equally easy to send a text message to one person or millions.

The use of text messages for information alerts and feedback takes customer service to a whole new level. SMS information is widely used by government agencies, financial institutions, IT companies, shippers, mail services and many other service providers.

i-Free offers the full arsenal of text messaging tools, from easy, fully-functional web interfaces and SDKs for internal system integration (HTTP/XML API, SMPP 3.4) to the outsourcing option of using a personal account manager.

To find out more about SMS information services and what i-Free can do for you, please go to www.smsdirect.ru or read the presentation.

Mobile CRM (m-CRM) is customer relations management via cellular technology: SMS, WAP, J2ME or other. M-CRM solutions work for companies in any industry or business, providing a powerful interactive tool for communicating with customers and employees alike.

Direct dialoguing with customers or employees is always a great thing, but can be costly using conventional methods. M-CRM solutions solve the problem by providing an affordable, highly personalized communication channel that works anywhere in the world.  

M-CRM helps companies achieve the following marketing and sales goals:  

• Promote products or services
• Woo new customers and keep the existing ones
• Enhance brand loyalty
• Promote sales: boost sales and purchasing frequency
• Provide targeted communication in dialogue mode with every customer
• Keep customers informed or alerted in any part in the world, provided it has cellular coverage
• Better information and better, more value-added customer service overall
• Cut the costs of call centers, advertising and customer communications
• Evaluate the effectiveness of advertising media
• Build customer databases, steer consumer behavior in the right direction for the brand.

You can find out more about m-CRM solutions and what they can do from the presentation below.

Interactive media projects are promo events utilized for interactive communication with a specific audience: SMS polls, IVR, quizzes, lotteries, game shows, media voice portals, SMS chat rooms, and so on.  

Interactive media projects are a great marketing tool for media companies,a broad range of marketing goals:

• they improve ratings and popularity;
• improve earnings;
• provide prompt feedback;
• enlarge the audience and enhance its loyalty;
• supply valuable statistics.

i-Free is a vastly experienced provider of interactive media solutions at any level of challenge. Some of our milestone projects have been the SMS quiz for the game show Polye Chudes, SMS polling for the reality show The Last Hero, TV shows KVN and Let's Get Married!, Channel One Voice Portal, SMS services for the Intuition show, and others.

This is what i-Free can do for its partners in interactive media projects:

• Design any interactive services on any technological platform: SMS, IVR, WAP, WEB, ODP, JAVA.
• Provide constantly improved and updated services.
• Technology providing non-broadcasting income streams for media companies.
• Consolidated database for disseminating media content.
• Launch and profitable commercial operation of interactive mobile portals in the WAP environment.  

You can find out more about interactive media projects from the presentation below.

ODPs (On Device Portals) - interactive applications for mobile phones, based on J2ME, Symbian, Windows Mobile or other technology - dramatically expand the range of options for companies to reach out to the consumers of their products or services. ODPs are an innovative marketing communication tool that never fails to boost sales and shore up consumer loyalty.

ODP mobile applications are developed with the client company's needs in mind. Once the application is installed in consumers' mobile phones, the company gets a fast, easy, multifunctional way to stay in touch with its client base.

ODP applications can organize and store a vast amount of information that is easily managed. An ODP application will analyze and systematize the personal information and preferences of every consumer, providing fully updated, 100% relevant information.

i-Free was one of the pioneers of ODP applications in Russia, and has by now amassed substantial implementation expertise in the field. We offer our services in fast-track development of turn-key ODP solutions with full technical support.

You can find out more about ODP solutions and i-Free projects from the presentation below.

The WAP environment offers attractive opportunities for companies and brands to communicate with their target audiences. Branded WAP portals cement consumer loyalty and keep consumers well informed.  

i-Free was one of the first creators of a new generation of WAP resources in the former Soviet Union. To date, we have developed hundreds of WAP portals for companies in many different industries and fields of business. 

The WAP resources developed by i-Free have one crucial advantage: on the one hand, they help sell mobile content; on the other hand, they form a community network around the brand, keeping user loyalty high and making sure users return to the portal repeatedly.  

i-Free's technological solutions let WAP users publish their own content and share it on the portal, and this extra feature makes the portal so much more valuable to the audience