i-Free Innovations

2D codes are two-dimensional matrix QR codes (Quick Response Codes) for storing any information: links, texts, photos, contacts, etc. A 2D code can be saved on any carrier or object: a business card, billboard, brochure, periodical, even a clothing item. The data encoded in a 2D code can be scanned with a mobile phone and changed or updated any time without changing the code.

The marketing potential of this revolutionary technology is through the roof; it is replete with amazing opportunities to market products and services. The unusual form alone of this advertising medium arouses curiosity among consumers, so every advertising hit works. Not to mention the opportunity to gathering consumer statistics in real time, by the number of QR code scans. The 2D code method provides a prompt, full and accurate picture of the promo or ad campaign, and shows how well it works.

QR codes (Quick Response Codes) or 2D codes are two-dimensional codes for storing any information: links, texts, photos, contacts, etc. A 2D code can be saved on any carrier or object: a business card, billboard, brochure, periodical, even a clothing item. The data encoded in a 2D code can be scanned with a mobile phone and changed or updated any time without changing the code.
The marketing potential of this revolutionary technology is through the roof; it is replete with amazing opportunities to market products and services. The unusual form of this advertising medium arouses curiosity among consumers, so every advertising hit works. Not to mention the opportunity to gather consumer statistics in real time, by the number of QR code scans. The 2D code method provides a prompt, full and accurate picture of the promo or ad campaign, and shows how well it works.

SMSter is a microblogging utility similar to the English-language Twitter.com, but with added functionality and more options to send/receive messages (SMS, ICQ, etc.).
What makes SMSter great:

• it is an excellent advertising medium providing easy and accurate targeting;
• promotes all kinds of services via theme channels;
• monetizes traffic through a variety of SMS-based services.

i-Free is the leader in mobile social utilities in the former Soviet Union and other countries. Synergies between SMSter and other i-Free products generate competitive benefits for all our partners.

3G Video IVR is a trailblazing project, owned by i-Free, to implement interactive television in 3G networks. The unique part of the service is that the user can manage what's happening on the screen by pushing keys on his mobile keypad.   
This resource has amazing potential such as; TV series with multiple plot options, video quest games, matchmaking services, and so on.  

Partnership in this project will give i-Free partners some exclusive opportunities, such as advertising slots inside TV programming, or toll features, e.g. pay-channels and extra services.
i-Free is so far the only Russian company with the hands-on expertise to develop and implement this kind of service. i-Free launched the video game Temptation, an innovative product based on the 3G Video IVR technology, in the UK in 2006. The service, which stayed around for over a year, was highly popular with 3G mobile users.